How to Break in New Shoes
Saucony is another sneaker brand that stands out in the running world. Coveted by many athletes, Saucony has been making athletic footwear since 1898. This month we dig deeper into the history of this core running shoe brand and their journey to modern-day shoemaking.
The Founding of Saucony Shoes
Saucony was founded in 1898 when four businessmen founded the first factory in Kutztown, Pennsylvania. The original shoe factory was built on the banks of the Saucony Creek, from which the company would get its name. Saucony was purchased by Hyde Athletic Industries in the late 1960s and it was moved to Cambridge, where it would stay until it was acquired by Stride Rite in 2005 and later, Wolverine World Wide in 2012. Along with its other brands, Wolverine moved Saucony to a new regional headquarters in Waltham, Massachusetts.
The Three Tenets of the Saucony Brand
Often mispronounced, Saucony’s (pronounced sock-a-knee) name and brand logo are both inspired by the Saucony creek upon which it was founded. The logo was derived from the three distinct boulders around which the creek flowed. Today, those three boulders stand for the three tenets of Saucony’s brand:
- Good performance
- Good health
- Good community
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Performance Footwear Designed for Athletes
While they do produce a select line of performance clothing, Saucony’s focus has always been footwear. Focusing on three main purposes:
- Racing
- Running
- Walking
Saucony has a long history of athlete-driven innovation. New Zealand distance-runner Rod Dixon helped design the shoe that carried him to victory in the 1983 New York Marathon. Decades, his trainer lives on through the vintage Dixon trainer.
Good Performance, Good Health, Good Community
While their designs have always been distinct and original, Saucony has grown in leaps and bounds over its 122-year history of making performance footwear. Whether you’re walking for health, or running to compete, Saucony has shoes for you. Learn more about their history or check out the full Saucony line-up.
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